Techolex provides Best Marketing/SEO training in Noida & Delhi NCR based on current industry standards that helps attendees to secure placements in their dream jobs at MNCs. Techolex Provides Best Marketing/SEO Training in Noida & Delhi NCR. Techolex is one of the most credible Marketing/SEO training institutes in Noida & Delhi NCR offering hands on practical knowledge and full job assistance with basic as well as advanced level Marketing/SEO training courses. At Techolex Marketing/SEO training in noida & Delhi NCR is conducted by subject specialist corporate professionals with 10+ years of experience in managing real-time Marketing/SEO projects. Techolex implements a blend of academic learning and practical sessions to give the student optimum exposure that aids in the transformation of naïve students into thorough professionals that are easily recruited within the industry.
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
At Techolex’s well-equipped Marketing/SEO training center in Noida & Delhi NCR aspirants learn the skills for Overview of Search Engine Optimization, What is search engine optimization (SEO), Keywords: The Foundation of SEO, Content Optimization: Technical SEO, Long-Term Content Planning, Link Building Basics, Building Links, SEO Training on real time projects along with SEO placement training. SEO Training in Noida & Delhi NCR has been designed as per latest industry trends and keeping in mind the advanced SEO course content and syllabus based on the professional requirement of the student; helping them to get placement in Multinational companies and achieve their career goals.
Course Content and Syllabus for Digital Marketing/SEO Training in Noida
Digital Marketing/SEO Course Contents
Overview of Digital Marketing
What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?
Understanding about Internet , websites , domain , web server , web hosting etc.
Planning of a website
About CMS and creating website in
Search Engine Optimization
What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc.
What is onpage SEO?
Keyword Research With Google Keyword Planner
Domain Selection & URL Structuring
Head Section Optimization
Meta Tag Optimization
SEO Friendly Content Writing
Keyword Density, Spamming Stuffing
LSI (Latent Semantic Indexing)
Robots File Creation
Sitemap Creation & Submission (html and xml)
Website Tracking Tools (Google Analytics, Google Webmaster Tools)
Off page optimization
What is Off page SEO?
Why Off page is Important
What are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How to Increase Google Page Rank
Web Directory Submissions
Article Writing & Submission
Press Release Writing & Submission
Link Exchange (One way, two way and three way)
Search Engine Submissions
PPC Advertising (Google Adwords)
Understanding in organic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
What are flexible bidding strategies
Types of ad-extensions
Adding ad-extensions in our Campaign
Finding relevant adgroups options using tool
Creating adgroups using tool
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Social Media Marketing
What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others